How Houston Luxury Real Estate & Nan & Company Properties Are Weathering Trump’s Tariffs

In early May 2025, the Houston Business Journal reported that “a local luxury homebuilder and a luxury residential real estate broker say they are prepared for the fallout from Trump’s tariffs”. As market experts, Nan & Company Properties shares this confidence—and we’re here to explain why Houston’s luxury home market remains resilient.

1. Understanding the Tariff Challenge

In April, President Trump imposed sweeping tariffs on steel, aluminum, appliances, and flooring—raising construction costs nationwide. According to the Houston Chronicle, a typical 2,000‑sq‑ft home in Houston could cost an extra $8,300 to $12,500 to build. With construction forming nearly 65% of build costs, these changes directly affect builders and buyers.

2. Resilience in Luxury Markets

At Nan & Company Properties, our luxury brokers echo the article’s sentiment—our market is prepared. Why? Luxury buyers often have substantial liquidity and equity, and they’re less reliant on financing. Wealth stability allows them to absorb minor cost increases without compromising their purchase goals.

2.1 Material Cost Strategies

We proactively source materials compliant with USMCA exemptions—especially lumber and appliances—limiting tariff exposure. This strategic procurement helps maintain project costs and timelines.

2.2 Pre‑Tariff Preparations

Nan & Company Properties identified and secured prime land early in 2024, ensuring margin buffers even as tariffs hit. This foresight supports smooth project delivery without losing consistency.

3. What It Means for Houston Homebuyers

While entry‑level homebuyers feel affordability pressure due to rising costs, Houston’s luxury segment continues to outperform. As investment-grade real estate, high-end homes serve as stable assets preferred during economic volatility. Our clients remain confident—and that ultimately sustains demand.

4. Nan & Company’s Value‑Add

• Transparent Cost Forecasting. We provide detailed build‑cost analyses and timeline reviews so buyers can make informed decisions.
• Strategic Sourcing. Our vendor network spans North America, reducing tariff exposure and ensuring project continuity.
• Tailored Financing. We connect buyers with specialized lenders experienced in high-net-worth mortgages and equity options.

Despite the uncertainty around Trump’s tariffs and rising build costs, the Houston luxury market—and Nan & Company Properties—remains steady. Between proactive sourcing, secured land strategies, and discerning buyers, we’re positioned to deliver value. Stay informed and confident—your luxury home is still within reach.

If you're seeking a luxury Houston home and want a partner who anticipates challenges and delivers on promise, reach out to our team today. Let us help you invest with confidence.